Formula 1
Project
In order to expand their global reach, Cover-More sought an exclusive partnership with Formula 1. The pitch required an F1 insurance homepage and a complete purchase path.
My Role
This pitch required I write landing page and purchase path copy that blended the undeniable energy and excitement of an F1 event with the need to protect an expensive purchase with insurance.
The goal of this alliance was for Cover-More to provide Formula 1 fans with travel insurance bespoke to whichever race they chose to attend. The text, like the design, blended the undeniable energy and excitement of an F1 event with the need to protect an expensive purchase with insurance.
