Cover-More
Project
As part of their efforts to refresh their website, Cover-More asked Innate for a complete overhaul of their Australia-based homepage. The objective of the homepage redesign was to condense and rewrite all copy and to create more persuasive content in order to increase time spent on the Cover-More website.
My Role
My role was to develop copy for the homepage that was to be informative, user-friendly, and positive for SEO.
This project included many requirements. The copy needed to receive an A score in readability as well as fall between the 8th and 9th grade level in reading comprehension. Additionally, the new content was written in a format and tone comparable to other top competitors in the travel insurance market.
Project
Cover-More UK needed a landing page to highlight the importance of a Schengen Visa while traveling internationally.
My Role
I was tasked with creating copy as well as ensuring the page was optimized for search results.
