AXS
Project
To secure a partnership with AXS, a prominent online ticketing platform, Innate was tasked with developing a travel insurance homepage and purchase path.
My Role
For the landing page and purchase path, I developed copy that personified the exhilaration surrounding ticketed events such as concerts and sports matches.
The copy developed for the AXS Experience Protection homepage and purchase path was tailored to the customer and explained the need to safeguard their purchase.
In the next stage of the purchase flow, I created additional copy for highly targeted items such as venue performances and stadium details.